Zefix (“Zefix”, “the Company”, “we”, “us”, or “our”) uses cookies and similar tracking technologies on its ecommerce platform in order to ensure proper website functionality, enhance user experience, analyze traffic patterns, support fraud prevention measures, and facilitate marketing activities where appropriate.

This Cookie Policy explains in detail what cookies are, how and why they are used by Zefix, the types of cookies deployed, and the choices available to users regarding their management.

This Policy should be read together with the Zefix Privacy Policy, which provides further information regarding the processing of personal data in accordance with the Data Protection Act, 2012 (Act 843) of the Republic of Ghana.

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Cookies are small text files that are placed on a user’s device (computer, smartphone, or tablet) when a website is visited. These files allow the website to recognize the device and store certain information relating to user preferences, browsing behavior, and interaction patterns.

In addition to traditional cookies, Zefix may utilize similar technologies, including web beacons, pixels, local storage objects, and tracking scripts, which serve comparable purposes in identifying user sessions and improving website performance.

Cookies may be categorized as either “session cookies,” which are automatically deleted when the browser is closed, or “persistent cookies,” which remain stored on the device for a defined period or until manually deleted.

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Zefix deploys cookies to ensure that the Platform operates securely and efficiently, particularly given the transactional nature of ecommerce involving automotive spare parts and Mobile Money payments.

Cookies are used to enable core website functions such as maintaining shopping cart contents, processing orders, securing account login sessions, and preventing fraudulent activity. Without these essential cookies, certain key functionalities of the Platform would not operate correctly.

Cookies are also used to analyze website traffic, understand user behavior, measure performance metrics, and improve the overall customer experience. Analytical data assists Zefix in identifying which pages are most frequently visited, how users navigate the Platform, and where improvements may be necessary.

Where applicable and subject to user consent, cookies may also support marketing and remarketing activities, including personalized advertising on third-party platforms. Such activities are designed to present users with relevant content and product offerings.

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For clarity, cookies used on the Platform may generally fall into the following categories:

Strictly Necessary Cookies, which are indispensable for the operation of the Platform and enable fundamental features such as secure login authentication, order processing, fraud detection, and system integrity.

Performance and Analytics Cookies, which collect aggregated information regarding how visitors use the Platform. These cookies do not typically identify users directly but may collect technical information such as IP addresses and browsing patterns for statistical analysis.

Functionality Cookies, which allow the Platform to remember user preferences, including language selection, region, and saved settings, thereby enhancing convenience and personalization.

Marketing and Advertising Cookies, which may be used, subject to consent, to track browsing behavior across websites and deliver relevant advertisements through third-party advertising networks or social media platforms.

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Zefix may engage third-party service providers to assist with website hosting, analytics, advertising, and payment processing. These providers may set cookies on the Platform in accordance with their respective privacy policies.

Examples of such third-party technologies may include web analytics services, advertising networks, and fraud prevention systems integrated with Mobile Money transactions. While Zefix takes reasonable steps to ensure that third-party providers maintain appropriate data protection standards, their processing activities are governed by their own policies and regulatory obligations.

Zefix does not control third-party cookie technologies beyond the scope of services contractually provided to it.

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The deployment of strictly necessary cookies is based on the legitimate interest of Zefix in operating a secure and functional ecommerce platform and fulfilling contractual obligations to customers.

Performance, functionality, and marketing cookies may be deployed based on user consent, where required under applicable data protection principles. Users may withdraw consent at any time by adjusting their cookie preferences or browser settings.

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Users retain control over the use of cookies through their browser settings. Most web browsers allow users to:

• View cookies stored on their device
• Delete existing cookies
• Block certain categories of cookies
• Configure alerts prior to cookie storage

Disabling certain cookies may impact the functionality of the Platform, including shopping cart features, secure login sessions, and order processing capabilities.

Where a cookie consent banner or preference management tool is implemented on the Platform, users may use it to customize their cookie selections.

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Cookies may remain on a user’s device for varying durations depending on their purpose and configuration. Session cookies are typically deleted automatically when the browser session ends, while persistent cookies may remain for a predefined period unless manually removed.

Zefix implements reasonable technical safeguards to ensure that data collected through cookies is protected against unauthorized access or misuse. However, users are advised that internet-based technologies inherently carry some level of risk.

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Zefix reserves the right to amend this Cookie Policy in order to reflect technological developments, changes in legal requirements, or modifications to the Platform’s functionality. Any updated version shall be published on the Platform with a revised effective date.

Continued use of the Platform following publication of the updated Policy constitutes acknowledgment of the revised terms.

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Any inquiries regarding this Cookie Policy or the use of cookies on the Platform may be directed to Zefix through the official contact channels provided on the website.